There are several important parts of increasing sales conversion rates for sales pages. Some of these parts include improving sales copy, adding psychological triggers, adding multiple calls to action, and improving the appearance of the actual sales page. If all of these factors are tuned correctly, your sales page should convert well.
Consider using high pressure sales tactics to increase your sales conversion rate. For instance, use mechanisms like timers, and fly-ins to give one time offers to your visitors. Use the color red to build pressure. Include hype and triggers all throughout your headline to pull in prospects and make them feel as if they have to make a purchase.
Sometimes something as simple as changing colors can significantly improve your sales conversion rate on a given sales page. For instance, blue and especially dark blue has been shown to increase the amount of time visitors spend on each page; and has also been shown to relax people. If you have a low-pressure sales page, you may want to employ blue wherever possible.
Find a forum of people in your given niche. Post on that forum that you are looking for reviewers for your product. For everyone who is interested, provide them with a free copy of your software or book and then ask them to give you feedback, whether it ends up being good or bad. Use the good feedback as testimonials if the reviewers allow you to do so. This will increase your sales conversion rates.
Consider improving your sales conversion rates by carefully syncing your traffic sources with your landing pages. For instance, if you are pulling traffic for a specific keyword, you will want to sync that group of buyers to a specific sales page or autoresponder series on your site that lines up with what the group might want to purchase most.
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Christopher Wen is Owner of http://www.internetmarketingknowledgebase.com where he provides essential internet marketing tips, guides, product reviews and tools for your business needs. Sign up for the KnowledgeWealth eZine now to get 5 IM Power Pack and essential internet marketing tips delivered to your mailbox.
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